More Than Just a Space | Event Venues as Engines of Local Business Growth

More Than Just a Space | Event Venues as Engines of Local Business Growth

By Jane Bartlett, Events Director, Cranmore Park

Event venues are often seen as spaces for exhibitions, conferences, and celebrations, but they are also effective catalysts for local business growth, supporting the local economy and weaving themselves into the very fabric of a thriving business community.

As members of the Chamber of Commerce, the team at Cranmore Park focus on creating environments in which to do good business, supporting the Chamber and fellow members to build a stronger and more prosperous business community in Solihull and Greater Birmingham.

This is how a successful event venue can help the local business economy thrive.  

Vital Networking Hubs

Businesses should regard event venues as vital networking hubs, providing a space for entrepreneurs and businesses to connect, collaborate, and share ideas. From hosting networking events to providing spaces for product launches and training courses, this type of collaborative environment can be especially valuable for businesses.

Direct Economic Impact

 A well-managed venue attracts visitors who spend money in local hotels, restaurants, and shops injecting significant revenue into the hospitality sector, sustaining jobs and driving investment. This isn't just about big events either; smaller, regular meetings can provide a steady stream of income for nearby businesses.

Future Proof Support

Venues that provide future proof event facilities, equipment, and technology can help local businesses stay ahead in their event delivery - from WiFi, video conferencing, and digital signage, to event planning and bespoke catering. Offering a range of flexible spaces that can be tailored to suit all levels of businesses is also key, from boardrooms for strategy meetings to exhibition halls for trade shows.

Partnerships for Profit

 Forward-thinking venues embrace partnerships with business groups and trade associations to create mutually beneficial relationships. As well as Solihull Chamber of Commerce, Cranmore Park has partnered with Rohlig, David Lloyd, Ardan Academy, Hill & Smith, Prime Accountants, Secure Trust, and Norton Motorcycle to provide them with flexible spaces and affordable event packages that help them grow their businesses.

Venues need to continually strive to improve the offer for businesses. We’re here to work with local businesses to:

·        Build relationships and understand needs

·        Promote local businesses through their platforms

·        Become a business community hub

As a connector and collaborator, event venues can contribute to a thriving local economy, creating a win-win situation for everyone involved. It’s time to recognise the power that lies within these spaces and harness it for the benefit of the entire community.

Planning an event? We can help bring your vision to life

Cranmore Park offers endless opportunities to create effective, memorable events, exhibitions, and experiences from its convenient central West Midlands location.

With flexible spaces, training rooms, networking hubs, breakout rooms, bar, and two restaurants, the venue lends itself to an array of events.

Make your next conference, meeting, exhibition, or award ceremony a success. Contact a member of our Events Team to discuss how we can help.