The Rise of Interactive Technology in UK Conferences: How to Elevate Your Next Event

As a premier conference and event centre, at Cranmore Park we’ve seen a rise in interactive technology used in conferences, marked by a shift towards a more immersive and personalised experience. From digital signage to apps and live polling: the rise of interactive technology can help ensure your next conference is a success.

Here are 3 ways to utilise this new technology and elevate your next conference:

Digital signage

Digital signage is a quick and easy way to elevate your next conference, with many potential uses; from free-standing screens that aid keynote speakers with product launches and important information, to fixed screen installations for wayfinding and live schedules.  

Digital signage is an excellent way of keeping your visitors fully informed; interactive maps and show schedules can be updated ‘live’, making your conference more informative and enjoyable.

Don’t forget to fully utilise trackable QR codes, which can link to relevant websites or forms. This data capture can not only improve your audience satisfaction and involvement on the day, but it can be used to evaluate the success of your conference’s interactivity by comparing scans to attendance numbers.

This type of signage also offers an excellent opportunity to help promote brand integrity with no costs towards print, as well as offering the opportunity for sponsorships.

Apps and live polling

Certain apps can be used to allow attendees to fully access and customise their schedules, participate in live Q&A sessions as well as provide immediate feedback. All of which provide a personalised and interactive experience for your guests, further improving the success of your conference.

Live polling can be incorporated into keynote speeches to fully engage your audience and improve the overall attentiveness and attitude towards your speaker. The ability to create this immediate connection between audience and speaker will ensure your conference is a success.

Live polling and immediate feedback also provide the opportunity for you to make slight changes to your event, if necessary, to improve the environment, and further push your event to success.

Event kiosks

Event kiosks can provide all your attendees with immediate access to personalised and searchable information: from schedules to FAQ’s and feedback options. The ability to provide up-to-date, relevant information to all attendees at any point during your conference ensures audience confidence.

Using a kiosk to provide this information also aids operational efficiency by reducing print prices and easing staff workload.

The opportunity to customise event kiosks with personal branding also strengthens brand integrity, further improving your audience satisfaction.

Booking your next conference or corporate event? Take a look at our events portfolio and talk to us today