Behind the scenes at Cranmore Park: Q&A with Head of Events

Behind the scenes at Cranmore Park: Q&A with Head of Events

Behind the scenes we have a dedicated team of Event Managers and in-house support teams with a breadth of industry knowledge and expertise to help guide you every step of the way.

Our Head of Events, Kelly Smith, has over 11 years experience in sales, events, and account management, and has worked on a wide range of events including trade shows, gala dinners and high security government conferences, plus Britain's Got Talent and The James Corden Late Late Show.

Kelly is results driven, thrives on working in a fast-paced environment, and is passionate about leading her team in the delivery of unmissable events and outstanding customer service.

What sets Cranmore Park aside from other venues in the West Midlands?
Cranmore Park stands out because of its versatility, accessibility, and the level of personal service we provide. We have the flexibility to host everything from large-scale exhibitions to highly tailored corporate events for upto 700 delegates, all under one roof. Being exceptionally well-connected by road and rail makes us an easy choice for organisers and visitors alike, but what really differentiates us is our hands-on approach - We work closely with organisers to ensure every event delivers on its objectives, not just logistically but strategically.

What has been your most memorable event to date?

One of my most memorable events at Cranmore Park was a large, multi‑day exhibition that filled every hall and created a real buzz across the venue. From busy car parks to packed event spaces, it was clear from the moment the doors opened that the event was a success. What stood out most was seeing exhibitors actively doing business - Live demonstrations, meaningful conversations, and strong visitor engagement throughout the day. The event had grown year on year with us and watching that progress really showcased Cranmore Park’s ability to support ambitious organisers and deliver events that drive real results.

What are you excited to host next?

I’m particularly excited to host conferences that sit alongside dynamic exhibition spaces, creating a complete end‑to‑end experience for organisers and delegates. Events that combine insightful conference content with a strong exhibition floor allow for knowledge sharing, networking, and hands‑on engagement all in one place. These hybrid formats really play to Cranmore Park’s strengths - Showcasing our flexible halls, breakout spaces, and our ability to support events that drive conversation, collaboration, and commercial value throughout the day.

What are the benefits of an in-person event VS online?

Nothing compares to the energy and connection of an in-person event. Face-to-face interactions build stronger relationships, spark spontaneous conversations, and create memorable experiences that simply can’t be replicated online. In-person events allow exhibitors and visitors to fully immerse themselves, see products firsthand, and engage in meaningful networking - All of which drive better outcomes for everyone involved.

Describe Cranmore Park in 3 words

Versatile. Professional. Welcoming.

Why Cranmore Park should be on your radar for your next event

Whether you’re planning a large-scale exhibition, a focused conference, or simply looking for your next event to attend, choosing the right venue can make all the difference. That’s where Cranmore Park stands out. Offering a flexible, accessible, and professional setting designed to elevate every experience whatever the budget.

A versatile venue

One of the biggest advantages of Cranmore Park is its flexibility.

Our focus is helping you get people together in the most creative, efficient and memorable way. With flexible and interconnected spaces, networking hubs, hospitality areas, and breakout rooms, Cranmore Park lends itself to modern-day conferencing and a host of corporate events, where collaboration and wellbeing are key.

The venue is purpose-built to host a wide variety of events, from trade shows and exhibitions to corporate meetings and networking sessions. Its flexible layout allows organisers to shape the space around their vision, rather than the other way around.

For attendees, this means no two events feel the same - Each one is thoughtfully designed to suit its purpose, creating a more engaging and memorable experience.

Location matters

Location matters, and Cranmore Park delivers on convenience. Situated in the heart of the Midlands, it offers excellent transport links and ample on-site parking. Whether guests are travelling locally or from further afield, getting there is straightforward.

That ease of access doesn’t just benefit visitors; it also makes life significantly easier for events organisers managing logistics.

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Facilities that deliver

A successful event relies on more than just a great idea - It needs the right infrastructure to support it. Cranmore Park offers modern AV technology, flexible room configurations, and on-site catering options, ensuring everything runs smoothly from start to finish.

Behind the scenes, an experienced events team is on hand to provide guidance and support. From initial planning through to delivery on the day, their expertise helps turn ideas into reality.

Elevating the event experience

For attendees, the experience at Cranmore Park is designed to be seamless and enjoyable. With its easy-to-navigate layout, relaxed environment, and comfortable surroundings, the overall atmosphere strikes the right balance between professional and welcoming.

Thinking of Hosting?
Cranmore Park offers the space, support, and expertise to bring your ideas to life.

Thinking of Attending?
Take a look at our upcoming exhibitions, trade shows, and ticketed events - Discover what’s on

If you’d like to find out more or discuss your next event, get in touch with the team today.